Academy Insurance Services has unveiled new branding and a fresh logo as it gears up for a growth strategy following an MBI/MBO deal in July, with significant investment from private equity investor Blixt Group. This strategic move is focused on the customer’s experience, underlining the company’s determination to fuse people, technology, and data.
Founded in 1995, Academy Insurance Services now serves 60,000 customers across the UK through 11 offices. In 2023, Blixt Group invested in the company, providing resources for technological and HR enhancements.
Richard Beaven, the new Chief Operating Officer, introduced the updated website on 2 October stating: “We wanted to stress the importance we attach to understanding exactly what our customers need, and then giving our excellent advisors, all of whom are experts in their field, the technology and other tools to help them serve our customers with empathy and provide them with exactly the cover they require.”
Beaven highlighted a prevalent issue in the insurance industry—customers often remain uncertain about what they’ve purchased and the level of protection they’ve paid for, leading to disappointment during claims. To address this, Academy Insurance aims to ensure customers fully comprehend their coverage, reducing confusion often caused by complex policy language.
The recent introduction of the Consumer Duty regulatory framework has amplified the call for delivering fair value in insurance. Academy Insurance has embraced this by emphasising transparent, honest advice delivered with empathy. Beaven said, “Customers often feel like they’re processed through a bureaucratic machine when buying insurance. We aim to change that perception.”
This rebranding forms part of Academy Insurance’s modernisation programme. The goal is to become a progressive, dynamic, and growth-oriented brokerage at the forefront of the UK insurance sector.
Original Article: https://claimsmag.co.uk/2023/10/private-equity-investor-blixt-boosts-academy-insurances-growth-plans/
